Unfair competition and market protection
Actions against imitation, denigration, unfair exploitation of others' reputation, misleading advertising and other disloyal practices. Analysis of the conflict combining competition law, industrial property and defence of the client's commercial positioning.
How we work
Our methodology for this service
Identification and analysis of the unfair practice
We analyse the competitor's conduct — imitation, denigration, exploitation of reputation, misleading advertising, obstruction — and determine whether it falls within the scope of the Unfair Competition Act.
Evidence gathering and damage assessment
We gather the evidence needed to establish the unfair practice and the resulting damage — notarial acts, expert reports, witnesses — to build a robust evidentiary basis.
Pre-litigation action and negotiation
We issue the demand for cessation of the unfair practice and explore a pre-litigation solution that eliminates the conduct, compensates for the damage and prevents its recurrence without litigation.
Unfair competition litigation
When the dispute requires judicial intervention, we bring the unfair competition claim seeking cessation, rectification, compensation and publication of the judgment, with a results-oriented litigation strategy.
Who this is for
Companies that have suffered unfair practices from competitors who imitate their products, denigrate their reputation or exploit their commercial positioning. Also brands needing to defend their identity and market share against conduct contrary to honest commercial practices.
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Why MES Legal?
- Specialist lawyers with proven expertise in each practice area
- Offices in Barcelona and Madrid with national coverage throughout Spain
- Results-oriented, practical approach with clear risk management
- Direct professional relationship — no large-firm layers or intermediaries
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